In a groundbreaking move, Country superstar Lee Brice is bypassing traditional licensing to form a strategic equity partnership with Team IP. As Brice prepares for his 2026 Canadian "Sunriser Tour," he joins forces with CEO Randy Sparks and other partners to launch Xcel Merch.
Why This Matters:
Vertical Integration: This venture gives the artist full control over the supply chain, from design to the merch stand. Imagine the excitement of fans as they purchase exclusive designs directly from the artist’s team.
The Owner's Collection: Fans will see premium, retail-grade fabrics and exclusive designs, elevating the overall fan merchandise experience
Future Growth: Xcel Merch is positioned to disrupt the standard "360 deal" model, offering a new path for artists seeking better quality and control over their merchandise.
