STUART, FL, February 6, 2026 - Team IP, a national leader in championship event merchandise, is thrilled to announce its retail partnership with Legends and the NFL as the official merchandiser for Super Bowl LX. As the NFL celebrates its milestone 60th championship in the San Francisco Bay Area, Team IP will provide fans with premium access to officially licensed apparel and commemorative souvenirs through an expansive retail activation.

Throughout Super Bowl week, Team IP will operate exclusive retail shops within seven premier guest hotels, offering fans and VIPs a convenient, high-end shopping environment. These locations will feature a curated selection of authentic league gear, including apparel and unique Super Bowl LX mementos.

In addition to its hotel presence, Team IP will have a major footprint at the Super Bowl Experience at the Moscone Center. As a key part of the NFL’s official fan festival, Team IP’s location will offer one of the most comprehensive collections of licensed products available during the festivities.

"The Super Bowl is the pinnacle of American sports, and we are honored to be an official merchandise partner for this historic event," said Randy Sparks, CEO of Team IP. "By activating across seven major hotels and the NFL Experience, we are ensuring that fans have easy access to the highest quality, authentic gear to remember their Super Bowl LX experience."

Team IP Retail Locations Include:
The NFL Experience: Moscone Center, San Francisco.
Official Guest Hotels: Seven key locations throughout the San Francisco area, including The Westin St. Francis, Hyatt Regency, and more.

About Team IP:
Recognized as a leading souvenir sports merchandiser in the United States, Team IP provides turnkey retail solutions for over 2,800 events annually. With over 30 years of experience, Team IP specializes in experiential marketing and high-quality decorated apparel for the world’s most prestigious sporting events. For more information visit https://teamip.com.