Stuart, FL – January 2021 - Team IP is excited to announce that they have signed a five-year partnership deal with the Reese’s Senior Bowl to be the exclusive provider for event merchandise, decorated apparel, branded products, and online retail integration.

The Reese’s Senior Bowl, the nation’s most prestigious college all-star game and the start of the annual NFL draft, is owned by the Mobile Sports and Arts Association and was played in Mobile’s Ladd-Peebles Stadium from 1951 to 2020.  The 2019 game produced 93 overall draft picks, which represented 37 percent of the 2019 NFL draft, including 10 first-round selections and 40 players taken in the first three rounds.  The game has featured legendary coaches like Don Shula and Tom Landry and 54 former Senior Bowl players are enshrined in the Pro Football Hall-of-Fame, including such all-time greats as Joe Namath, Walter Payton, Dan Marino, Bo Jackson, and Brett Favre.   

In March of 2020, the Reese’s Senior Bowl agreed to a multi-year deal with the University of South Alabama to play the nationally televised Reese’s Senior Bowl game and its week of practices at Hancock Whitney Stadium, a brand new 25,000-seat state-of-the-art stadium located on the campus of the University of South Alabama in Mobile, Alabama, beginning in 2021.

“For decades Ladd-Peebles Stadium served the Senior Bowl well and as we now write the next chapter in the game’s rich history at Hancock Whitney Stadium, we do so in a state-of-the-art facility that provides for the best fan experience for our community and the great NFL staff and players who make our game possible.”

Angus R. Cooper II Chairman and President of the Senior Bowl Board of Trustees


Hancock Whitney Stadium offers a fan and football experience unrivaled by any stadium in the region. Fans will enjoy premier food and beverage selections inside the stadium, acres of grassy pre-game tailgating and RV areas around the stadium, and thousands of reserved on-campus parking spaces supported by fan shuttle buses. For the first time in the game’s history, fans and NFL personnel will have access to chair and bench back seating, indoor and outdoor private suites, and premium club and loge seats with complimentary access to the indoor club level food and beverage. Fans and NFL participants will enjoy the state-of-the-art technologies of Hancock Whitney Stadium, including the mega video board and sound system, an easy-to-use online seat, and parking space ordering system, and an option for paperless entry into the stadium.

This year’s teams will be coached by the staff of the Carolina Panthers and Miami Dolphins. The Panthers own the No. 8 pick, while the Dolphins own the Nos. 3 and 18 selections in the 2021 NFL draft. The Senior Bowl marks the end of the 2020-2021 college bowl season and will be played on January 30, 2021, and televised nationally on NFL Network.

“The Reese’s Senior Bowl is the perfect way to tie up our 2020-2021 bowl season. This year’s bowl season had its own set of challenges, but we rose to the occasion in true Team IP fashion. We look forward to the many years to come.  

Randy Sparks Team IP CEO and Founder

teamip logoReeses Senior Bowl logonfl network