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NEW ORLEANS (December 4, 2023) – The Allstate Sugar Bowl has entered an agreement for Team IP to become the official merchandise partner of the Bowl.
Fans Can Expect Wider-Range of Souvenirs and Gear for Upcoming Allstate Sugar Bowl
NEW ORLEANS (December 4, 2023) – The Allstate Sugar Bowl has entered an agreement for Team IP to become the official merchandise partner of the Bowl. Team IP will provide an online site for Sugar Bowl merchandise for this year’s College Football Playoff Semifinal at the Allstate Sugar Bowl (Monday, January 1, 2024). In addition, the company will have multiple locations in the city during the week of the game.
“We’re looking forward to Team IP providing unique designs and high-quality merchandise to Sugar Bowl fans,” said Jeff Hundley, the CEO of the Allstate Sugar Bowl. “We’re excited that we’ll have a wider range of products available and that fans will have the capability to purchase great souvenirs that will make their trip to New Orleans even more memorable through this partnership.
Team IP is recognized as the No. 1 souvenir merchandiser for amateur sports in the United States. It services over 2,200 events annually and is a five-time recipient of the INC 500/5000 Award presented to the fastest-growing companies in the U.S.
“We’re excited to expand the citywide retail locations from Caesars to the SUPERDOME,” stated Randy Sparks the CEO of Team IP Sports. “The retail merchandise experience of the fans in NOLA will have more options to purchase from official team-alumni hotels and key locations before gameday as well as providing all fans the opportunity to purchase Officially Licensed CFP Semi-Final Gameday and Championship Merchandise online.”
The Allstate Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 28 national champions, 103 Hall of Fame players, 52 Hall of Fame coaches and 21 Heisman Trophy winners in its 89-year history. The 90th Allstate Sugar Bowl Football Classic, which will double as a College Football Playoff Semifinal, is scheduled to be played on January 1, 2024. In addition to football, the Sugar Bowl Committee annually invests over $1 million into the community through the hosting and sponsorship of sporting events, awards, scholarships and clinics. Through these efforts, the organization supports and honors thousands of student-athletes each year, while injecting nearly $2.4 billion into the local economy in the last decade. For more information, visit www.AllstateSugarBowl.org.
About Team IP Sports (Team IP):
Team IP is recognized as the No. 1 Souvenir Merchandiser for amateur sports in the U.S., servicing over 2,800+ events annually. A five-time recipient of the INC 500/5000 Award presented the fastest growing private companies in the U.S. Team IP Sports is also a corporate partner and member of Bowl Season and is the #1 college football bowl merchandiser in the U.S. Collegiate based partners include ESPN Events owned and operated NCAA College Football, Basketball, Softball and Gymnastics properties [Bahamas Bowl - Boca Raton Bowl - Cure Bowl - Gasparilla Bowl - Camellia Bowl - Birmingham Bowl - Myrtle Beach Bowl - Frisco Bowl - Frisco Classic - First Responder Bowl - Armed Forces Bowl - Las Vegas Bowl - Potato Bowl - Charleston Classic - Clearwater Invitational], Sugar Bowl, Fiesta Bowl, Guaranteed Rate Bowl, Liberty Bowl, Independence Bowl, LendingTree Bowl, TaxSlayer Bowl, ReliaQuest Bowl, San Francisco Bowl, Holiday Bowl, Sun Bowl, Arizona Bowl, East West Shriners Bowl and Senior Bowl, and many other collegiate level event organizations.