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November 4th, 2025 STUART, FL - Team IP Sports, a leader in sports merchandising, is proud to announce ithas secured an exclusive six-year agreement as the official merchandise provider for the prestigious AutoZone Liberty Bowl.
This partnership ensures fans will continue to
receive high-quality, unique, and officially licensed merchandise celebrating the rich
tradition of this iconic college football bowl game.
Steve Ehrhart, Executive Director of the Liberty Bowl Festival Association, said, "We
are thrilled to extend our partnership with Team IP for the next six years. Their
dedication to delivering premium merchandise and their proven track record during past
seasons perfectly align with our vision of enhancing the fan experience at the AutoZone
Liberty Bowl. Team IP’s creativity and professionalism will help us maintain the proud
legacy of this event while offering fans memorable and exclusive collectibles."
Randy Sparks, CEO of Team IP Sports, expressed his enthusiasm about the
partnership, stating, "It’s an honor to continue working alongside the Liberty Bowl as the
exclusive merchandise provider for the next six years. We are committed to producing
innovative, top-quality products that truly capture the excitement and tradition of this
historic game. This long-term agreement speaks to the strength of our partnership and
our shared passion for delivering exceptional experiences to college football fans
nationwide.”
The AutoZone Liberty Bowl will continue its long-standing partnership with Memphis-
based Champion Promotion. Champion will also continue to provide the outstanding
trophies and service it has delivered to the AutoZone Liberty Bowl for over 40 years.
Founded in 1959 by Ambrose F. “Bud” Dudley in Philadelphia, Pennsylvania, the Liberty
Bowl is the seventh oldest college football bowl game in the nation. After five years in
Philadelphia, the game made history as the first major bowl game played indoors at the
Atlantic City Convention Hall in 1964. In 1965, the event found its permanent home in
Memphis, Tennessee, where it continues to be played annually at Simmons Bank
Liberty Stadium.
Over six decades, the bowl has consistently delivered thrilling college football
matchups, primarily pitting teams from the Southeastern Conference (SEC) against
those from the Big 12 Conference. Beyond the field, the Liberty Bowl has made a
significant community impact through its long-standing partnership with St. Jude
Children’s Research Hospital, bringing hope and support to families worldwide.
Team IP Sports will oversee the design, production, and distribution of all licensed
merchandise associated with the event - including apparel, collectibles, and exclusive
game-day memorabilia. Fans can look forward to exclusive collections that honor the
bowl’s storied legacy, available both online and inside Simmons Bank Liberty Stadium
during game day.
About Team IP
Team IP the KING of branded merchandise, event solutions, and textile engineered
apparel for major sporting events, corporate promotions, and organizations nationwide.
With a focus on innovation, quality, and exceptional service, Team IP continues to set
the standard for over 30 years in sports entertainment branding and merchandise
fulfillment.
About the AutoZone Liberty Bowl
Celebrating its history as one of college football’s most tradition-rich bowl games,
the AutoZone Liberty Bowl stands as a pillar of competitive excellence and
community spirit for 67 years. The Bowl sponsors other year-round activities such
as the AutoZone Liberty Bowl Golf Classic benefiting St. Jude Children’s Research
Hospital, the High School All-Star game, Pro Rodeo, and Beale Street Parade.
Media Contact:
Stan Smith
Communications & Marketing Director, Team IP
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (954) 614-5005
Kevin Alexander
Liberty Bowl Festival Association
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (901) 795-7700